I’m sure you have already heard about the incredible power of guest posting. This strategy can do wonders for your traffic, ranking, and popularity if it’s well done.
For those new to this amazing outreach method or just want to improve their approach, I will explain how to guest post effectively and succeed.
What is a guest post, and how does it help me?
First of all, let’s see what a guest post is. As the name states, a guest post is an article published on someone else’s blog or website. Therefore, you’re a guest on their website.
The following question would be “How does guest posting help me?”. Well, that’s a great question. Guest posting is one of the best ways to increase traffic, gain authority, and reach the highest ranks in Google searches.
Most of all, guest posting is about building relationships. After all, this is how influencers got where they are now. By networking and spreading their connections. This is the secret to blogger or influencer outreach. Building valuable and lasting relationships.
Guest Posting Guide
Now that you’re up to speed on this topic, let’s see the steps in guest posting. Are you ready to get going? Let’s go.
1. Choose your targets
Make a list of the websites you would like to guest post. This is the easiest part. After you’ve created your account on our platform, just go to your dashboard and search your keywords.
If you are into SEO, you may choose the SEO category directly or simply search keywords like SEO, Search Engine Optimization, Blogging, Digital Marketing. If you would like to gust post on financial sector then you may choose the Finance category or search for keywords like investments, finance, stocks, forex etc.
There are more than 3500 websites from 38 buzzing niches. The following step is to separate the authority sites from the average ones. Our tool offers information such as Alexa Rank, Facebook and Twitter followers, Domain Social Authority and Domain Authority for you to make the best decisions when creating your projects.
2. Build a relationship
As I’ve said before, guest posting is about building relationships. That is why you cannot ask strangers for favors out of the blue. Especially if those strangers are famous top-tiers sought by everyone. You need to establish a connection first.
You are not the only one who tries to publish something on their website, so why should they choose you from everyone?
Building a relationship is easy because they are open to it. Make yourself visible by leaving relevant comments on their blog posts and communicating on social media.
You can even send them an email a week or two before sending your pitch to tell them how much a certain post has inspired or helped you. Then just wait for them to respond. Don’t spam them with too many emails.
For every website listed in Outreach.Buzz you have at least the email address and one of social media profiles so before sending them any guest posting request you should follow them on social media (simply click onTwitter or Facebook profile) and why not send an email appreciating their work.
3. Create the perfect pitch
This is a very important step. Your pitch has to be next to perfect. If a pitch is poorly written you don’t stand a chance. Follow the following guidelines for a successful pitch and you will win them over.
- Learn about your targeted influencer
- Create an interesting introduction
- Be sure you don’t have any spelling mistakes
- Outline the benefits of a partnership between the two of you
- Create awesome content
- Tweak your social media pages
- Use calls to action
- Be concise
- Take seasonality into consideration
- End with gratitude
For more details, read our article on creating the perfect pitch for outreach. Below is an example of a good pitch, even though the sender didn’t research much before writing it.
4. Choose the best topic
Now that you’ve made contact, you have to develop the best topics for their website. The audience has to devour it. To do that, you’ll have to make yet another research and answer the following questions:
- What is the audience’s knowledge level?
- Are there any outdated articles that can be updated with useful information?
- What kind of articles does the site’s owner accept?
After you answer these questions, you will better understand what works and what doesn’t for that particular site.
5. Follow their guidelines
Most influencers that accept guest posts offer specific guidelines for their ten commandments. You may be an experienced writer, but every blogger nourishes and nurtures his site and wants a certain consistency.
So if you want to be a guest on their site, follow their rules. If you don’t, you may waste your time writing a 2000 words article that will eventually not be accepted. Also, be open to suggestions. There’s nothing wrong with a second opinion for the best outcome possible.
6. Create different projects
You can create projects on our platform and assign them to team members. Separate the top tiers from the average sites according to your goal. You have to rise to their expectations for those sites with a pedigreed audience.
Be sure to have at least 1500 words. A good article has to offer valuable information. Ar article with only 300 words is probably just an introduction.
Guest posting is not just a way to get backlinks. It’s a way to gain authority and traffic and establish a professional image. Therefore remember that your articles represent you, even though they are not on your site.
7. Insert internal links
Ensure to insert links to the owner’s articles in your guest post. This will impress him or her and will pave the way for other future guest posts. This also shows that you are informed and appreciate their content. The perfect way to strengthen the relationship.
8. Share the love
Once your post is out there, you will want to share it everywhere. Write on your blog about it, link to it, share it on every social page you own and send it to your subscribers. You want to be out there and gain as many readers as possible.
9. Follow up and be grateful
Don’t abandon your post once it is published. You’ll want people to engage by leaving comments and asking questions. If you want to gain an audience, do not neglect those readers.
If your presence is noticed, they will check your site out. Again, guest posting is about relationships. So don’t just move on after your post was published. Send a thank you message to the site’s owner
10. Accept guest posts on your site
It makes sense. Networking goes both ways. Offer others the opportunity that was offered to you. You will also benefit from good content and gain more readers and links. This is a way to help others grow and spread their connections.
Now that you know what guest posting is, how beneficial it is and how to do it, you’re ready to go. If you don’t have an account yet, create one and get free access to more than 150 curated websites.
Further reading: 200 Free Link Building Places for the Beginners [17 Categories]
Start connecting and spread your words everywhere. I’d love to hear about your guest posting experiences and recommendations.
Leave a comment or send us a question, and we’ll be happy to talk.