An Agent’s Guide to Stay Proactive During the COVID-19 Pandemic

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Stay Proactive During the COVID-19 Pandemic

As the nation slowly has eased stay-at-home restrictions, it’s a great time for real estate agents to connect with people who’re considering selling a home during COVID-19 or maintain a positive relationship with your existing clients.

Here are some of the best ways to stay proactive during the COVID-19 pandemic and maintain your success.

1. Keep in touch with existing clients.

As a real estate agent, it’s crucial to have a good relationship with your existing clients and potential leads. So you’re going to want to keep your clients updated with the latest news regarding real estate restrictions in your area.

You can do this either by posting on social media, sending a personalised email, or make a phone call to your clients. If your clients have any questions (which they most certainly will), you’ll be able to offer them guidance and reassurance during these challenging times.

2. Engage with new leads

Finding solid leads is one of the hardest parts of being a real estate agent in the Bay area because there are so many agents in the same boat as you. That’s why it’s essential to keep in touch and let them know you’re there for them. Talk to them about what they want in a home.

Send them potential houses that they may be interested in. Keep your leads informed about any price changes on those houses. The goal here is to make sure these folks know that you’re doing everything you can to help them sell their home and find a new one.

3. Update your website and social media profiles

Can you remember when you last updated your website or social media profiles? If it’s been a while, this is the perfect time to do so! Perhaps you’ve sold a few homes in the higher end of the city; you’ll want your stats to reflect that. You’ll want to highlight awards you may have received, new certifications you’ve earned, and community events you may have participated.

4. Network with fellow agents

Networking is an essential part of the business on a regular day, but it’s even more important now that everything is up in the air. When you reach out to other agents, you can offer each additional support because they are going through the same thing as you!

You can provide and receive advice, share your thoughts on the latest COVID-19 regulations for real estate, or make some new friends. Remember, you aren’t alone!

5. Take a few courses

As a real estate agent, you don’t want your knowledge and expertise to go stagnant. There are so many designations and certifications available that could give you the upper hand when finding leads.

If you’ve wanted to venture into commercial real estate, you can take courses to become a Certified Commercial Investment Member. If you’re going to be able to expand your business and do international real estate transactions, take a course to become a Certified International Property Specialist. The sky’s the limit!

6. Optimism is key to staying proactive.

Springtime is usually the best time to dive into San Francisco’s real estate market, but there’s been a 75% decline of houses going into contract since the outbreak. The truth is, we are experiencing history in the making.

The COVID-19 pandemic will have a lasting effect on all of our lives, and it will forever change how we go about our daily lives.

As a real estate agent, you aren’t helping people buy or sell properties — you’re helping people move on to the next phase of their lives. It’s essential to be optimistic about the future, not just for your client’s sake but also for your mental well being.

Optimism is infectious, and we could all use a big helping of positive vibes right now.

For more on COVID-19 and the real estate comeback, check out HomeLight’s Top Agent Insight Survey from Q2.


Daniel is the founder of MediaDigi digital agency and digital marketing manager at For over 14 years he has helped hundreds of customers to establish a presence online and win the digital race.

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