Acknowledge Your Website’s SEO Weaknesses to Unleash Its True Potential and Prepare it for SGE & AI Search!

An SEO audit is a complex, 360-degree process that evaluates your website’s performance in search engines. During the audit, Daniel and our other SEO specialists will analyze over 100 website elements (architecture, content, speed, schema, AI, backlinks) that impact its performance in organic search.

We identify strengths, weaknesses, threats, and potential improvements in SEO to increase the site’s visibility to search engines. An SEO audit concludes with an SEO audit report that outlines the findings ranked by importance and resources needed to fix them. Knowing your site’s search performance helps you identify areas that need improvement to rank better and drive more traffic, leads, and sales.

1. Get a 360-degree overview of your website’s SEO status conducted by an SEO expert;
2. Find SEO issues on your site that are preventing it from ranking better;
3. Find out how to prepare for Google SGE and AI search.
4. Over 100 manual checks & improvement advice on your website’s SEO;
5. Data-driven research aggregated from the top SEO tools like Search Console, Screaming Frog, Moz, Semrush, Majestic, and Google Analytics;
6. Advice on improving your site’s user experience and website speed;
7. Get explanatory documents for departments responsible for implementation;
8. Follow-up 1-3h call(s) on Zoom to discuss and explain all the SEO audit findings;
9. Get up to 8 weeks of support from our SEO experts through email;
10. The option to work with me on predictable ongoing SEO plans;

An SEO audit is crucial for your organic marketing success because it offers a complete overview of your website’s SEO. It identifies issues that jeopardize your SEO efforts. Knowing and addressing these issues will improve your rankings in search engines instead of investing money in poorly performing activities.

An SEO auditing service typically includes an analysis of [1] Technical SEO factors and infrastructure architecture, [2] On-page SEO elements, [3] Google SGE and AI Search, [4] Content, [5] Backlinks and off-page SEO factors, [6] Schema, [7] User experience, [8] Integration with Google services, [9] Conversion elements, and [10] Local SEO. It also often includes a competitive analysis and strategic recommendations for improvement.

Doing SEO for over ten years, we’ve seen many SEO audits done by other agencies. While I don’t want to talk about other people’s work, I can tell you about what I consider to make our audits a better fit for digital businesses:

1. We combine more than ten years of experience in SEO with a holistic, data-driven approach to performance and results.
2. Running our websites, we know what works and what doesn’t in today’s SEO-competitive environment.
3. We can share case studies with proven results on improving ranking, traffic, and sales for customers we worked with
4. The audits are conducted manually by our SEO experts, checking your website and digital assets against over 100+ potential issues,
5. Using a data-driven approach to SEO, we compile information from multiple SEO tools (Google Search Console, Google Analytics, Ahrefs, Screaming Frog, and Semrush included)
6. We offer in-depth advice on how the issues impact your website, how long it takes to fix them, and how to fix them.
7. We write a conclusion paper with the current situation and recommendations.
8. You can work with me through predictable ongoing SEO plans to fix everything and, ultimately, create a safe and sound, performant SEO website.

An SEO audit service identifies issues that prevent your website from improving its visibility in search engines. These can include technical problems, content, authority factors, internal links, or off-page factors like mentions and backlinks.

Your website will get more targeted traffic and leads by fixing the issues identified. Also, we look into other SEO factors like conversion rate, user experience, and website speed, which may throttle your website’s sales.

An SEO audit service is a one-time analysis that assesses the current state of a website’s SEO, identifying issues and providing custom-tailored recommendations for improving rankings. On the other hand, ongoing  SEO services involve continuing efforts to implement those recommendations, optimize content, build links, and adapt strategies to improve rankings over time.

We recommend starting with an SEO audit to identify areas for improvement and then engaging in ongoing SEO services to address those issues and continue enhancing your online presence.

We designed the SEO audit service to be quickly followed by SEO experts, developers, and digital marketers. They can also implement the fixes corresponding to their departments by following the full version of the audit. Also, the company’s decision-makers will find out the results through the summary of findings so they can assess the work needed.

Alternatively, you can work with the COMPETICO team on predictable ongoing  SEO service plans to address the issues and enhance your online presence.

Like a health check, there is no fixed period for how often you should do it; it depends on your age, existing conditions, and risk factors. Generally, most website owners should consider getting an SEO auditing service once a year. However, if you want to prepare for Google SGE and AI search, see performance drops, have made significant changes lately, or plan to start an extensive SEO campaign, you might need an audit sooner.

Here are a couple of situations where an SEO audit is needed:

1. Before launching a new website, do an initial SEO audit to start on a good foundation;
2. When you intend to redesign/expand a website so we can identify potential SEO issues and fix them;
3. After a website redesign/relaunch, we can identify potential problems left by developers;
4. When you intend to start investing in SEO to find the issues that will jeopardize our efforts,
5. As soon as you’ve identified declines in organic traffic and keyword rankings,
6. At least every 1-2 years to prevent possible penalties and issues, take preemptive measures, etc.

Any business with an online presence can benefit from an SEO audit. However, our SEO audits are specially designed for companies primarily offering global digital content, products, and services.

Whether you’re a SaaS, marketplace, service, or digital product provider, an SEO audit can help improve your visibility on search engines, which can lead to more traffic, leads, and sales.

After we conduct an SEO audit, we deliver to the customer the following:

• A PDF doc of a 2-3 page summary of findings that outline the current status of your website SEO [suitable for CMO, CEO, and other decision-making departments]
• A PDF doc of 25-30 pages that covers in detail all the findings along with the importance and expert advice on fixing these issues [suitable for SEO, Development, and Marketing departments]
• A 4-page PDF document describing the status of the preparation of your website for Google SGE and AI.
• Technical sheets and documents, crawls, exports, and data that support our audit findings;
• Follow-up call(s) of up to 4 hours on Zoom to discuss and explain all the audit findings and your next steps;
• Up to 8 weeks of email support from our SEO experts;

The turnaround time for delivering a complete SEO audit is three to four weeks from the time the order is placed. However, we can provide both in six weeks if you order a package containing the SEO audit and SEO strategy.

After getting an SEO audit, you should clearly understand your website’s current SEO status and a roadmap for improvement. Implementing the recommended changes improves search rankings and increases traffic, leads, and sales.

These are one-time purchases. To make one, click the Order button on the specific service, fill in the details, submit the order, and pay through Stripe or PayPal. We will then contact you to confirm the order, get more information, and start working.

If you are not ready to make an order yet, you can book an initial FREE consultation to learn more about the SEO audit service, relevant case studies, or portfolio examples.

Well, several things set us apart from other service providers.

[1] Daniel and the team members are certified by Semrush, HubSpot, and Google. [2] Second, everything we do has been tested in the field for multiple customers, and [3] we are fully transparent and honest about our work. Check the COMPETICO blog to see exactly how we do things that bring results.

You may contact us through the project request form or email me at daniel{at}competico.com. I am passionate about my work and love to tell you more and answer your questions.