Organic search marketing isn’t something that happens by accident. You don’t get on the front page of Google overnight. It takes time, strategy, and hard work.
If for some reason you don’t know it yet, Search Engine Optimization (SEO) is the practice of improving the ranking of a website on search engines. And organic SEO is the process of optimizing a website without using paid search ads. Whenever someone types in a question or terms into a search bar, the search engine will deliver results in the form of a list. The websites that are displayed at the top of this list are the ones that the search engine deems to be the most relevant to the user’s query.
Many factors go into how a website is ranked, but the most important ones are the website’s content, the number and the quality of backlinks to the website, and the website’s age and authority in its industry.
Content is (still) the King;
The first thing you need to do to improve your website’s ranking is to make sure that your website has high-quality content. The search engines will rank your website higher if the content on your site is unique, helpful, and well-written.
In addition to content, you also need to focus on backlinks. Backlinks are links from other websites that point back to your website. The more backlinks you have, the higher your website will rank.
Website age and authority
The last factor that goes into how a website is ranked is age. The older your website is, the higher you will rank because the search engine’s algorithm takes this into account.
Keep your site up to date by updating it with fresh, new content regularly. When you combine all three of these factors, you will have a solid organic SEO strategy that will help your website rank higher on the search engines.
Why Organic SEO is Important
The better your SEO, the more relevant your website will be to potential customers. And the more relevant your website is, the higher it will rank on the search engine results pages (SERPs).
Higher rankings mean more traffic, which means more leads and sales. Moreover, organic SEO is a great way to build brand awareness. When customers see your website at the top of the search engine results pages, they will likely click on it and learn more about your business.
Things to Note
SEO affects how your business appears in organic results
Organic search is one of the most cost-effective ways to attract new customers. By investing time and resources into SEO, you can reach a larger pool of potential customers than traditional advertising reaches.
Keywords are… key
One of the most important aspects of SEO is keyword research. Keywords are the terms that people use to search for information online. You can attract more traffic to your website by targeting the right keywords. Furthermore, using the most relevant keywords to your business will help you rank higher on the SERPs.
Keep informational keywords in mind
When choosing keywords, you should consider using informational keywords. Informational keywords are phrases that contain questions or facts about a topic. The people who use these search queries are looking for answers to their questions.
When someone performs an informational search online, they want to learn more about the topic, not necessarily buy something. Furthermore, informational keywords have a lower commercial intent, which means that the people who use them are less likely to purchase something from your website.
Search engines are smart
The search engines are constantly evolving, becoming more intelligent and wiser. The algorithms that the search engines use are getting more sophisticated every day. As a result, you need to continually update your SEO strategy to ensure that your website ranks as high as possible.
Using hacks and tricks that worked a few years ago may not work anymore, so staying up to date with the latest SEO trends is essential.
How to Improve your SEO
1. Choose appropriate keywords
One of the most important aspects of SEO is choosing the right keywords. You can direct more traffic to your website when selecting the right keywords. Furthermore, using relevant keywords will help you rank higher on the search engine results pages (SERPs). There are several different tools and methods that you can use to find the best keywords for your business.
2. Update your web page titles and descriptions
Another way to improve your SEO is by updating your web page titles and descriptions. The title of a web page is the first thing that potential customers see when they search for information online. By adding your target keywords to your titles, you can increase your website’s visibility and rank higher on the SERPs. Furthermore, adding a brief description of your business and your services will help potential customers learn more about your business.
3. Use descriptive filenames
The filenames of your images and videos can also affect your SEO. By using relevant keywords in the title of your image and video files, you can improve their visibility on the SERPs. Moreover, descriptive filenames can help people searching for information about a topic find your website and learn more about what you do.
4. Craft relevant content
Another important aspect of SEO is creating relevant content. By publishing high-quality, informative articles on your website, you can attract more traffic and rank higher on the SERPs. Furthermore, content relevant to your target audience will help you build a stronger relationship with your customers.
5. Get some good backlinks
One of the most important factors that search engines consider when ranking a website is the number of backlinks that it has. Backlinks are links from other websites that point to your website.
The more quality backlinks you have, the higher your website will rank on the SERPs. There are several ways to get backlinks, including guest blogging and reaching out to other bloggers in your field.
6. Make your site faster
One of the factors that the search engines consider when ranking a website is its page loading speed. If your website takes too long to load, it will rank lower than websites that load faster. To improve your website’s page loading speed, you can use several techniques, such as optimizing your images and installing a caching plugin like WPRocket.
7. Track your progress
Finally, it’s important to track your progress. By tracking the number of visitors from organic search results, you can determine whether your SEO is working. Furthermore, optimizing your website based on this data can improve its ranking and attract more SERP traffic.
- To improve your SEO, you should choose appropriate keywords, update your web page titles and descriptions, use descriptive filenames, craft relevant content, and get good backlinks.
- You should also make your site faster and track your progress to ensure that your SEO efforts are working.
- Search engine optimization (SEO) is a collection of techniques and strategies you can use to make it easier for the search engines to crawl your website, understand its content, and increase search engine ranking.
ODonnell, D. (2022, January 28). Top Organic SEO Services – Search Optimization For Organic Traffic. Crevand SEO Agency. https://www.crevand.com/organic-seo-services/.
Stewart, R. (2019, September 30). 6 Ways To Get More Organic Traffic, Without Ranking Your Website – Moz. Moz. https://moz.com/blog/organic-traffic-without-ranking.