How to Improve Your Content Marketing Strategy With Guest Blogging

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How to Improve Your Content Marketing Strategy With Guest Blogging
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  • Post last modified:October 20, 2021

1. What is Content Marketing?

Content marketing is a strategy through which businesses create compelling and valuable content to attract new customers or engage with current ones.

This type of marketing approach has been proven more effective than traditional forms of advertising because it provides your potential customers with helpful information instead of just trying to sell them something.

It’s different from traditional advertising because it doesn’t push a product or service onto an unsuspecting consumer. Instead, it provides information for people who are explicitly looking for said information.

In other words, content marketing creates value for its readers before expecting something in return.

This means that you don’t have to be an expert marketer (or even a skilled writer) to create your blog posts!

So if you’re reading this post – chances are you’re ready to start your blog up today!

2. What is Guest Blogging Or Guest Posting?

The definition of guest blogging is ‘an article published in another website by the guest writer.’ Traditionally it all started when an author or blogger wished to reach out to more audience than they had, reach an international audience, or speak on behalf of his company.

Guest blogging reached its peak during the 2000s, then fell off the grid a bit. However, it has gained a boost in recent years because it can be a fantastic strategy for content marketing.

Guest blogging is an essential tool in content marketing. If you are too busy to write blog posts for your site, then guest blogging is the perfect way to supplement your content strategy by providing valuable content to your target audience.

When done effectively, guest blogging should generate organic traffic and leads.

Guest blogging can help you in improving your content marketing strategy.

3. Role Of Guest Blogging In Content Marketing

When the internet is rife with billions upon billions of websites, content marketing has become an essential part of online marketing in this day and age.

In content marketing, you need to have an effective way of creating content for your website and distributing that content across the web.

The best and most effective way of doing this is through guest blogging. Guest blogging is writing a blog post on somebody else’s website and then linking back to your site.

Guest blogging gives you many benefits, such as: – Quality backlinks; since these come from other websites in the same niche, they will be strong links that will make your site rank higher on search engines like Google.

There are about 200 factors that affect SEO ranking, but one of the biggest ones is the backlink factor.

No matter what link structure or schema markup you use, quality always beats quantity; blogging boosts traffic; having another website link to your website ensures a flow of traffic that can help increase conversions and sales.

This is especially helpful if you’re running an eCommerce or a blog with a lot of content that people can use as reference material.

This article aims to give you some tips on how guest blogging can help improve your content marketing efforts.

4. Tips To Improve Content Marketing With Guest Blogging

4.1 Increase traffic by diversifying your audience

Guest blogging is a great way to increase your site’s reach because it allows you to get in front of a new audience. However, many business owners view guest blogging as a “quick fix” rather than a strategy to diversify their audience and increase organic traffic over time.

Guest blogging is an excellent way for you to reach out to new readers. It broadens your exposure, diversifying your audience reachโ€“and the results are usually the most positive when you expand your exposure in this way.

4.2 Boost Your Search Visibility

Guest blogging has been a popular way to improve your search visibility and increase your brand’s traffic. Creating engaging and informative content can help you grow your audience and share your knowledge.

Writing for a targeted online audience can be a great way to improve your search engine visibility and traffic. This post will explain the basics of content marketing strategies and how guest blogging can help you increase your search visibility, and some other long-term benefits of guest blogging. Keep reading!

4.3 Establish authority and credibility

Guest blogging is an effective way to reach a new prospective audience and establish the authority and credibility of your brand with the existing website traffic. Guest blogging can help in improving search engine ranking, brand awareness, and targeted traffic. Guest blogging also helps in increasing backlinks to your website.

4.4 Cover Content That Isn’t On Your Blog

Guest blogging is an excellent way for new bloggers to gain readership, generate backlinks, increase search engine ranking, and more. You have probably noticed that no matter how great your blog content is, some topics are always better covered by other blogs you read, mainly because they are relevant to your field and no one has written about them before.

5. Steps To How To Power Your Guest Blogging Strategy

5.1 Set Your Goals For Guest Posting

Gone are the days when big brands would use guest blogging as a way to promote their product. There are better ways to do this. There are better ways to include blogging in your overall content marketing strategy.

This is why innovative companies are turning to guest posting differently, focusing on writing articles that provide value rather than writing articles that are self-promotion.

Thus, setting your guest blogging goals to educate and provide real value to your users is ideal for starting your guest blogging campaign.

In this manner, you will reach a real audience looking for your particular product or service.

5.2 Make A List of Prospects

Guest blogging is an essential part of any content marketing strategy. However, that’s just itโ€ฆ it’s only one part. To succeed, you need more than just high-quality guest blogging on your website.

With some time and effort, building an email list of prospects for future guest posting is not only easy, but it significantly increases the chances of securing more guest post opportunities. Here’s how to create an email list of prospects for this purpose.

Guest blogging begins with finding websites to pitch to and write for.

You will be able to reach an audience that genuinely cares about your content when you put effort into finding a site relevant to your field.

Your business will be seen as an expert in your industry if combined with consistent publishing of high-quality content.

Furthermore, your new audience will also be interested in your products, and who knows, you might win several new, loyal customers!

5.3 Boost Your Social Presence

You can write for social media because of the resources and prospects available. Despite having less reliable results than Google, it is still worth taking a shot.

Determine which social media platforms are highly followed by your industry, such as Twitter, Facebook, and Reddit. You can look for blogs that accept guest posts in [industry name], or if you’re lucky, you’ll find the handles of people looking for guest authors.

5.4 Know-How To Pitch Perfectly

Guest blogging is an essential part of any content marketing strategy. If you’re not doing it, you’re missing out on multiple benefits like increasing your website’s SEO, establishing backlinks, getting free content for your blogs, and attaching your brand to other reliable high-traffic websites. But have you ever wondered how to pitch perfectly for guest blogging?

To take your guest blogging efforts forward, you should begin by compiling a list of about 50-100 websites, depending on the extent of scalability you are seeking.

Finding points of contact can indeed be a bit challenging, but if you are mindful of the best practices, you will have a lot of success.

5.5 How To Connect With Right Prospects

5.5.1 Use keyword research to list websites

Google searches for target keywords are the easiest way to find prospects. Your niche should dictate the keywords that you use. A guest post on a website offering affiliate marketing software, for example, would be a great way to get it published.

Such queries may include affiliate networks, affiliate marketing tips, etc.

In the Google search field, combine each of these keywords with one of the following search terms:

  • “guest blog”
  • “contribute to our blog.”
  • “write for us.”
  • “contributing writer”
  • “submit a blog post.”
  • “contributor guidelines”
  • “guest blogging guidelines”
  • “become a guest blogger.”
  • “guest author”
  • “contribute a guest post.”

5.5.2 Use the Google operator “blogger” with your keyword.

You will find a list of bloggers to outreach in your niche

In the Google search field, combine each of these keywords with one of the following search terms:

  • “guest blog”
  • “contribute to our blog.”
  • “write for us.”
  • “contributing writer”
  • “submit a blog post.”
  • “contributor guidelines”
  • “guest blogging guidelines”
  • “become a guest blogger.”
  • “guest author”
  • “contribute a guest post.”

Connect with influencers and people in your industry

Connect with influencers and people in your industry through Facebook, Twitter, and Linkedin to engage and collaborate with the right prospects.

6. How Can Guest Blogging Drive Traffic To Your Site?

If you own a website or blog and would like to drive more traffic to it, guest posting is one of the best ways to achieve this. Guest blogging refers to producing content for another site.

The most straightforward answer to “why guest post?” is: because guest blogging provides an opportunity for your web pages to be exposed to a new audience and gain additional links from other websites.

If you guest post on high authority sites, especially those in your same niche, then there’s a good chance that your pages will rank higher in search results as well.

Guest posts on popular sites generally place very well in the SERPs (search engine ranking positions). The best way to automatically gain quality links through other sites is to produce quality content.

7. What Is a Digital PR Campaign?

Having a digital PR campaign is the best way to grow your blog and business. If you want to extend your reach and relevance, you need a solid PR campaign.

But what is a digital PR campaign, and how do you set one up?

A digital PR campaign is an integrated strategy that uses paid, owned, and earned media to spread brand awareness, build credibility for the company, and increase website traffic.

When it comes to trying to market your website, you might not know how to do so. It’s easy if you are marketing for one of the “big dogs” (Ford, Nike, McDonald’sโ€ฆ), but what about smaller businesses like hair salons, restaurants, or jewelry stores?

PR is an acronym that stands for Public Relations. It was created as a way to cultivate relationships with the media and give businesses free advertising. There are numerous types of PR campaign strategies.

8. How To Use Digital PR Campaigns To Build Backlinks

Digital PR campaigns are ground-breaking for two reasons. First, they are an effective way to build authority links quickly. Second, digital PR campaigns can be done at lower costs compared to PPC or organic SEO.

Many small- and medium-sized businesses have traditionally struggled with digital PR. Digital PR is getting your story in front of reporters at top blogs, media outlets, news sites, etc.

This is more involved than just submitting a press release into a database owned by an SEO or PR firm.

There are many moving parts to ensure success with each story pitch, including who to contact, what to send them, what you need to include in your pitch, the follow-up process after the pitch has been sent, etc.

9. Creating Linkable, Evergreen Content

Evergreen content is a kind of online writing that continues to be relevant after being published. The content idea that comes to your mind now can become viral or attract many visitors for months or even years.

Evergreen content is essential. It’s content that stays relevant and useful for a long time. People will often link to evergreen content because they find it to be an informative and valuable resource.

Whether you know nothing about SEO and want to learn, or you’re an experienced marketer who wants a refresher course, this guide will explain what SEO is and how to do it.

Evergreen content refers to the quality of a piece written so that it can stand the test of time. This means that as long as you publish evergreen content, it should continue to bring in traffic over time, which results in long-term success.

Evergreen content is divided into two categories:

Viral Content – Content that goes super-viral for a short time but dies down after a few days

Evergreen Content – Content that brings traffic to your site long after it has been published

Viral content is usually particular, targeting either a small group of people or one campaign. It’s unlikely that a piece of viral content will bring in a steady stream of traffic once the campaign has died down.

The best way to create evergreen content is to combine viral content with evergreen content. Viral content gets your website tons of traffic, and evergreen content keeps that traffic coming long after the campaign has ended.

What do all great pieces of evergreen content have in common?

They’re attractive, creative, and engaging. They’re not always directly related to your business, but they’re interesting enough for someone to share on social media.

Evergreen content on social media shares the same commonalities as evergreen content on your website, but it also has to be short and quick. This way, somebody can read it in under a minute and share it with their friends before getting bored.

What are the best types of evergreen content?

Evergreen content is created with the intent to be evergreen so that it can encompass any topic.

  • How-tos – Going above and beyond the basics, your how-to articles should explain a topic in detail. They should go into as much detail as possible without becoming repetitive. Some of the most successful pieces of evergreen content are:
  • Top lists – These types of articles are perfect for evergreen content because they usually answer a question, like “What are the best places to go on vacation?” They can be tailored to include your company name and link, but they shouldn’t be blatant advertisements.
  • Informative content – Infographics, guides, and the like are great pieces of evergreen content because they can be shared on social media. They usually have a lot of detail, but they don’t have to be as thorough as a how-to guide. They can also be easily shared from one social media platform to another.
  • Controversial content – Provoking a response from your readers is a great way to engage with them, and evergreen content often succeeds best when it’s attention-grabbing. This type of content can be risky, but it can be highly successful if you get it right. It should always have a point of view, even if it’s a small part of an otherwise unbiased article.

Steps to Creating Evergreen Content

Now that you know what evergreen content is and what makes it successful, it’s time to learn how to create your own.

  1. Find a current event – Think about something that people are currently talking about, whether politics or the latest celebrity scandal.
  2. Link your content to current events – If you publish evergreen content immediately following a recent event, people will still see your piece as relevant after the events have died down.
  3. Do something nobody else is doing – Look for ways to do something nobody else is doing, whether it’s publishing your article at a nontraditional time or coming up with a unique angle.
  4. Promote your content on social media – Promotion is key to the success of any content, so take the time to share your pieces on social media.
  5. Track your results – Find out how much traffic your evergreen content is bringing in so you can see what is successful for your business.

Understanding evergreen content will help you create successful content for years to come.

Final Thoughts

You can find plenty of content marketing tips online, but many marketers are missing one key strategy. Guest blogging is a great tactic to use in your content marketing strategy because it will help you establish yourself as an expert and generate more traffic for your site.

That’s all for now. We hope you found this blog post helpful, and if there is anything we can do to help, please don’t hesitate to contact us!

Daniel Stanica

Daniel is the founder of Digital Media Intelligence digital agency. For over 15 years he has helped hundreds of digital businesses to win the digital race through SEO, Marketing Strategy, Competitive Intelligence and Affiliate Marketing.

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